[PayPal samples]             [TRUSTe samples]             [More samples]

I've delivered quality marketing communications for Fortune 500 companies PayPal (an eBay company) and Bank of America, along with well-known online privacy-services company TRUSTe. At those companies, I wrote to consumers, small and medium businesses, enterprises, web developers and other segments about all kinds of products and services.

I've also worked at agencies like Avenue A./Razorfish and Publicis Modem, where I wrote for clients like PC maker Hewlett-Packard, telecom giant Nortel, pharmaceutical company Amgen/Wyeth, and investor community site Cake Financial.

Check out my samples, and let's talk about what I can do for you.

Download samples (PDF)

Bank of America samples
My Portfolio	Challenge: Promote spending-track feature to Online Banking customer		Solution: Create a problem/solution banner based on common personal finance anxieties
Customer Feedback	Challenge: Solicit BofA product feedback from two very different segments to seed a C2C ratings/review solution on the site		Solution: Write a direct-response interstitial page that evokes populism & free speech
Easy Online Payroll	Challenge: Promote a hosted payroll service to the small business segment		Solution: Write a direct-response interstitial page that promotes ease-of-use, convenience and offer
Online Bill Pay	Challenge: Promote Online Bill Pay to the Online Banking customer		Solution: Write an interstitial that shames user into taking advantage of convenience
New Online Banking Features	Challenge: Promote an unbranded bundle of features to the Online Banking customer		Solution: Posit the bundle in a direct response page as a view into customer's financial future
Higher Transfer Limits	Challenge: Promote higher transfer limits to higher-end Online Banking customers		Solution: Emphasize both convenience and exclusivity
Credit Protection Plus	Challenge: Promote a credit protection program for BofA cardholders in case of select "major life events" both positive and negative		Solution: Evoke peace-of-mind approach and use a table to outline event-anchored offers