What should copy do for you?                                                              [Bank of America samples]             [More samples]

Copy should make your prospects want to learn more, then buy. It should also define your brand and shape your company's voice through an effective messaging strategy.

I'm here to deliver both copy and strategy. I've delivered quality marketing communications for Fortune 500 companies PayPal (an eBay company) and Bank of America. At those companies, I wrote to consumers, small and large businesses, web developers and other segments about all kinds of products and services.

I've also worked at agencies like Avenue A./Razorfish and Publicis Modem, where I wrote for clients like PC maker Hewlett-Packard, telecom giant Nortel, pharmaceutical company Amgen/Wyeth, and investor community site Cake Financial.

Check out my samples, and let's talk about what I can do for you.

Download samples (PDF)

PayPal samples
PayPal Mobile [microsite]	Challenge: Promote the launch of mobile version of PayPal		Solution: Write a 10-page hub (plus script for Flash video demo) and other collateral
PayPal Mobile [Flash video demo]	Challenge: Drive acquisition and usage of PayPal Mobile		Solution: Write a script for a multi-part product demo Flash video
Send Money	Challenge: Push member acquisition by promoting PayPal's key Send Money function		Solution: Write a landing page that both highlights benefits and initiates Send Money flow
Email Payments Solution [PDF]	Challenge: Promote customer billing solution to small businesses and sole proprietors		Solution: Write a sales sheet with detailed benefits and product description
Buyer Credit	Challenge: Promote a heavily conditioned consumer credit offer to both PayPal members and non-members		Solution: Couch the offer in a "fall shopping"-themed landing page