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Resumé
Copywriting
Journalism
Music |
Resuméronnachmann@gmail.com (415) 317-5941
OVERVIEW
Versatile copywriter, journalist and editor with over 15 years of experience in print and online.
- Writer on multiple subjects, themes, and formats
- Manager/collaborator with editors, visual designers, marketers and others
- Agile problem-solver, communicator and relationship-builder
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Recent & Current
Contract - Copywriter [September 2007—Present] Clients include:
- Hewlett-Packard (via Publicis Modem): Brand PC manufacturer.
Wrote email and landing page promoting print management solutions for public sector.
- Amgen/Wyeth (via Publicis Modem): International biotech company.
Wrote web copy and case studies promoting rheumatoid arthritis drug Enbrel.
- Nortel (via Ave. A/Razorfish): Leading telecom provider.
Wrote storyboard concepts for sales videos for both telepresence and network capacity products.
- Cake Financial: Start-up investor community platform.
Wrote copy, instructional content and FAQs.
Bank of America.com: Website of the largest bank in the US.
Contract - Copywriter [March—September 2007]:
- Created online marketing communications on aggressive deadline for Bank of America's Online Banking, Small Business, and Deposits lines of business
- Generated collateral for other initiatives on quick turnaround
- Collaborated with in-house design and production teams for ideal creative presentation
Formats include: landing & interstitial pages, banners, targeted ads, announcements
PayPal, Inc.: Global leader in online payments services - an eBay company.
Staff - Senior Copywriter [March 2004—March 2007]:
- Strategized messaging for company's recent overall brand realignment
- Wrote campaign copy and navigational text for many vertical businesses inside the company, including Consumer/P2P, Merchant Services (small & large), Developers, and Financial Products
- Served as sole copywriter for both the launch of PayPal Mobile (http://www.paypal.com/mobile) and site redesign
Formats include: landing & interstitial pages, banners, promotional emails, newsletters, print brochures, industry show panels, packaging, Flash video script
XLR8R Magazine: Monthly, globally distributed new music and culture magazine. Published by independent outfit Amalgam Media, XLR8R includes interviews, features, columns, news, reviews, and special sections.
Associate Editor [January 1999—March 2004]:
- Edited staff and guest submissions for reviews sections
- Wrote features, interviews and promotional copy as needed
- Copyedited and proofread all content for each issue
- Supported managing editor and publisher on projects
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Ask.com: First commercial question-answering search engine. Features natural language-based technology both on own consumer site and on corporate client sites to provide relevant answers to user questions.
Editor [September—December 2000]:
- Built and maintained a main category in company's knowledge-base
- Updated and repaired keyword conventions using proprietary analysis and production tools
NBCi: Web portal under the NBC network brand. Featured standard topic directory, a LiveDirectory component comprising user-submitted sites and other standard portal services (e-mail, shopping, etc.).
Search & Directory Editor [April—August 2000]:
- Built out and maintained three channels in topic directory
- Monitored and classified user-submitted sites, and promoted appropriate sites into main directory
- Provided support for immediate department-wide maintenance tasks
Leonardo Magazine/Leonardo Music Journal (LMJ): Academic art & music journals of the International Society for the Arts, Sciences and Technology (I.S.A.S.T.). Published by the Massachusetts Institute of Technology.
Associate Editor [March 1998—March 2000]:
- Coordinated and edited content of LMJ and CD-ROM with editor-in-chief, managing editor and CD curator
- Secured permission for audio and print materials featured in both Leonardo and LMJ
- Proofread bluelines for each issue of both journals
- Maintained and updated editorial style guidelines for both journals
- Wrote and distributed publicity on I.S.A.S.T. and Leonardo projects
MusicNet: Pioneering digital music subscription platform.
Managing Editor [September 1995—October 1996]:
- Wrote and edited copy for quarterly CD-ROM and weekly website
- Conducted and edited artist interviews featured on website
- Researched, fact-checked, copyedited and proofread copy
- Supervised production flow and schedule with project manager
- Hired and trained employees and interns
FREELANCE WRITING
- Wrote columns, features and reviews for SF Bay Guardian, SF Weekly, East Bay Express, Phoenix New Times and Houston Press
- Wrote event preview copy for America Online's Digital City site, SF Chronicle's SFGate site and SF Weekly's calendar
- Wrote features and product reviews for nationally distributed music magazines XLR8R, URB and MixMag
- Wrote and formatted copy and articles for ACF Newsource, the website of the customized news service American Communications Foundation
- Wrote short features for local lifestyle publications San Francisco and 7x7
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REFERENCES
SKILLS
- Digital: MS Word, Excel, Illustrator, PhotoShop, FileMaker Pro, Quark, InDesign, HomeSite, PowerPoint
- Editorial: Writing, editing, managing, copy editing, proofreading and research
EDUCATION
- University of California Santa Cruz, B.A. Creative Writing/Literature
- National University Copywriting Seminar
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