Individual disability insurance conference
Challenge: Create print program ad and banner-stand formats to promote The Standard's IDI business to insurance brokers.
Solution: Use growth and light metaphors to highlight the top three value propositions in messaging and design.
Conference print program ad
Conference banner stands
Employee healthcare and benefits CONgress
Challenge: Create integrated EHBC trade show campaign to promote The Standard to HR reps as a competitor in the Voluntary coverage market.
Solution: Use multiple formats to highlight messaging about the inclusive value that companies get by offering supplemental benefits to employees.
Congress print program ad
Social media messaging