Individual disability insurance conference

Challenge: Create print program ad and banner-stand formats to promote The Standard's IDI business to insurance brokers.
Solution: Use growth and light metaphors to highlight the top three value propositions in messaging and design. 

Conference print program ad

 Conference program ad

Conference banner stands


Employee healthcare and benefits CONgress

Challenge: Create integrated EHBC trade show campaign to promote The Standard to HR reps as a competitor in the Voluntary coverage market.  

Solution: Use multiple formats to highlight messaging about the inclusive value that companies get by offering supplemental benefits to employees. 

Congress print program ad

Social media messaging

Post-show mailer