Checking Accounts

Challenge: Promote Advantis higher-rate and rewards checking solutions to members and prospects.
Solution: Generate messaging for direct mail and website channels that highlight value propositions for Fusion Checking and Cashback Checking.

Top:  Fusion Checking mailer front & back.  Download this asset.   Bottom:  Excerpt of  Fusion Checking landing page .  Download this asset.

Top: Fusion Checking mailer front & back. Download this asset.
Bottom: Excerpt of Fusion Checking landing pageDownload this asset.


Top:  Cashback Checking mailer front & back.  Download this asset.   Bottom:  Excerpt of  Cashback Checking landing page .  Download this asset.

Top: Cashback Checking mailer front & back. Download this asset.
Bottom: Excerpt of Cashback Checking landing pageDownload this asset.

 

Limited-time loan offers

Challenge: Promote limited-time Advantis mortgage refi and personal loan offers to members and prospects.
Solution: Generate messaging for direct mail and website channels that highlight value propositions for 10-15 Year Mortgages and Personal Loan offers.

Top:  10- or 15-Year Fixed Mortgage mailer front & back.  Download this asset.   Middle:  Personal Loan statement stuffer.  Download this asset.   Bottom:  Excerpt of Personal Loan Offer landing page.  Download this asset.

Top: 10- or 15-Year Fixed Mortgage mailer front & back. Download this asset.
Middle: Personal Loan statement stuffer. Download this asset.
Bottom: Excerpt of Personal Loan Offer landing page. Download this asset.

 

Solution & feature marketing

Promotion for unnamed feature bundle

Challenge: Use an interstitial log-in page to drive traffic to preview an unbranded bundle of balance-preview features in Bank of America Online Banking.
Solution: Align features bundle with a concept of users "looking into the future" of their finances.  

Online payroll upgrade

Challenge: Use interstitial log-in page format to drive Bank of America Easy Online Payroll service users to upgrade to premium tier.
Solution: Lead with a header that links benefit to the upgrade and flesh out details in body copy.

Transfer funds limits

Challenge: Use log-in interstitial page to drive targeted Bank of America online customers to enjoy higher limits on funds transfers.
Solution: Speak to primary benefit in headline and flesh out details of further benefits in body copy.

Cash-back debit card

Challenge: Use email format to promote PayPal's initial debit card offering to consumers.
Solution: Use header and subject line to highlight primary cashback benefit and body copy to detail further benefits.