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Ron Nachmann - Copywriting

  • Résumé
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Industry-targeting PAYMENT SOLUTION SALES SHEET: AUTO SERVICES

Challenge: Promote point-of-sale solution to auto-services industry.

Solution: Write a sheet that highlights benefits of GoDaddy Payments for auto services shops.

 

Industry-targeting intent data CASE STUDY SHEET: Cybersecurity

Challenge: Use customer case study to promote intent data platform to cybersecurity industry.

Solution: Write a sheet that uses real-world example that explores benefits of intent data for cybersecurity marketing and sales teams.

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Industry-targeting payment solution brochure: healthcare

Challenge: Nurture awareness of newly rebranded payment-automation solution among accounts-payable prospects in healthcare.

Solution: Write a brochure that both provides healthcare AP teams with general solution benefits and addresses industry-specific concerns.

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payment SOLUTION / product SHEET

Challenge: Raise general awareness of payment-automation solution among accounts-payable prospects across industries.

Solution: Write a product sheet that offers an overview of solution with benefits that address AP pain-points and presents how the solution works.

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payment solution EXECUTIVE MEMOrandum

Challenge: Raise awareness among AP decision-makers and finance-team leaders of virtual cards as a key part of an automated payments solution.

Solution: Write an “executive memorandum” that provides both key virtual card product benefits and real-world case study sketch.

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PAYMENT SOLUTION ONE-SHEETs / LEAVE-BEHINDs

Challenge: Payment solution sales reps need to be able to leave an impression/reminder marketing piece after an in-person encounter with a prospect.

Solution: Write solution one-sheets that summarize benefits of Corpay Payment processing tool for accounts-receivable practitioner targets, and Corpay Virtual Card for accounts-payable prospects.

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