Individual disability insurance conference Campaign

Challenge: Create print program ad and banner-stand formats to promote The Standard's IDI business to insurance brokers.
Solution: Use formats to highlight the top three benefits for brokers that adopt The Standard IDI program. 
 

Conference print program ad

Conference banner stands

Employee healthcare and benefits CONgress Campaign

Challenge: Create integrated EHBC trade show campaign to promote The Standard to HR reps as a competitor in the voluntary coverage market.  

Solution: Write multiple formats to highlight the comprehensive value companies get by offering supplemental benefits to employees. 
 

Congress print program ad

Social media messaging

Post-show mailer