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QUALIFICATIONS SUMMARY
● Over 20 years experience as a versatile copywriter and editor for both established and developing brands in financial services, internet privacy and interactive media.
● Problem-solver, pro relationship-builder and collaborator
● Writing and concepting on multiple subjects, themes and formats
● Experience managing multiple ongoing projects with aggressive deadlines

 

STAFF POSITIONS

 

STANDARD INSURANCE COMPANY                                                                                                           July 2016 - December 2016
Contract Copywriter / Proposal Content Manager 

  • Delivered B2B and B2C copy in various formats for multiple segments as part of in-house
    creative team
  • Supported Group Life, Disability, Supplemental and Retirement products teams
  • Enabled Sales teams by creating and managing content for proposals, presentations and information requests

Formats included: presentations, proposal collateral, executive summaries, online brochures, flyers, trade show collateral, print ads, emails

 

BANK OF AMERICA (ENTERPRISE CREATIVE SOLUTIONS)                                                                   October 2009 - March 2016
Senior Copywriter / Content Strategist  

  • Delivered copy as sole copywriter for in-house digital creative team for two years
  • Wrote for integrated marketing campaigns across numerous lines of business, including Online Banking, Home Loans, Investments & Retirement, Credit Products
  • Collaborated with art directors and account executives to deliver assets to in-house marketing partners on accelerated deadlines 

Formats included: landing & interstitial pages, banners, targeted ads, email blasts, online videos
 

 

TRUSTe (B2B privacy-services provider)                                                                                                March 2009 - September 2009          
Contract Content Manager / Copywriter  

  • Managed content strategy as part of major site redesign
  • Worked with cross-functional team to strategize & write marketing content for new products
  • Wrote other requisite collateral targeting small business, enterprise and consumers 

Formats included: all web copy & content formats, navigation, white papers, reports, product briefs, case studies, targeted email,
press releases

 

BANK OF AMERICA                                                                                                                                March 2007 - October 2007
Senior Copywriter- Contract

  • Wrote online marketing communications for Bank of America's Online Banking initiatives
  • Generated collateral for various campaigns on quick turnaround
  • Collaborated with in-house design team to optimize creative presentation 

Formats included: landing & interstitial pages, banners, targeted ads, announcements

 

PAYPAL                                                                                                                                                     March 2004 - March 2007
Senior Copywriter  

  • Shaped strategy and marketing communications for PayPal's B2B and Consumer realms
  • Delivered campaign copy for Merchant Services, Developers and Financial Products
  • Served as sole copywriter for launch of PayPal Mobile and other initiatives 

Formats included: landing & interstitial pages, emails and newsletters, print brochures, industry show panels, packaging