BRAND VOICE AUDITOR

Challenge: Provide a fast, objective way to evaluate whether copy actually matches specific brand voice guidelines without relying on subjective gut checks or senior editor availability.. 

Solution: Build an interactive web tool that accepts brand voice guidelines and copy samples, then uses AI to return a scored audit with dimension-level ratings and line-level feedback in seconds.

Try it below by copypasting these text blocks into the indicated fields below.

Copypaste this into Brand Voice/Style Guide: Mailchimp’s voice is human. It’s familiar, friendly, and straightforward. Our priority is always to educate and empower our users — never to talk down to them or make them feel dumb. We use active voice, avoid jargon, write in plain English, and use positive language. Our tone is usually informal, but clarity always wins over entertainment. We have a sense of humor, but we don’t force it. When in doubt, keep a straight face.

Copypaste this into Copy to Audit: Leveraging our industry-leading email automation platform, Mailchimp users are empowered to achieve superior marketing outcomes through data-driven campaign optimization. Our solutions have been utilized by millions of businesses seeking to maximize ROI and drive engagement synergies across multiple touchpoints.